Former Division I athlete and business executive calls for a shift toward recovery, focus, and feedback cycles in the workplace

Yorba Linda, California, 18th September 2025, ZEX PR WIRE— George Carralejo, a former Division I athlete turned business executive and coach, is calling on business leaders to rethink how they approach performance and productivity. Drawing from his experience in both elite sport and corporate leadership, Carralejo is advocating for a workplace culture that prioritises recovery, focus, and frequent feedback.

“In sports, you don’t train nonstop — you schedule recovery as part of your plan,” Carralejo says. “Yet in business, people try to sprint all year long. That’s not sustainable, and it’s not how high performers stay at the top of their game.”

Why It Matters

According to a 2023 Deloitte survey, 77% of professionals report feeling burned out in their current job, and research from the American Psychological Association shows that burnout directly impacts performance, decision-making, and retention rates.

Carralejo believes the solution lies in applying the same principles athletes use: focus on a small set of meaningful goals, incorporate structured recovery, and give timely feedback. “Performance reviews once a year are like watching game film months after the season ends,” he notes. “Feedback has to be close to the moment to have real impact.”

What People Can Do Right Now

Carralejo recommends that professionals:

1. Study mindfulness – Learn to stay present and focus on the task at hand.

2. Schedule active recovery — take breaks that move the body to reset the mind.

3. Create feedback loops — make team check-ins more frequent and more specific.

4. Cross-train skills — learn areas outside your role to strengthen collaboration and adaptability. There’s strength in being a generalist.

“When you approach business like a sport, you realise it’s not just about effort — it’s about how you prepare, execute, and recover,” Carralejo says.

About George Carralejo

George Carralejo has spent his career surrounded by high performers in sport and business. As a business executive and coach, he helps organisations and individuals reach their potential by applying the discipline, focus, and resilience he learned as a Division I athlete. His purpose is to help people become the best version of themselves.

Call to Action:
Rethink your approach to work. Focus on fewer, more impactful goals. Schedule recovery. Build feedback into your routines. Small, intentional changes can lead to sustained high performance — in sports, in business, and in life.

Read the full interview, here.

Michigan, US, 18th September 2025, ZEX PR WIRE, For many people, the thought of visiting the dentist sparks feelings of stress and unease. Dental anxiety remains one of the leading reasons individuals delay or avoid important oral health treatments. Dr. Coral Posert of Vacaville Aesthetic Dentistry & Implants is addressing this challenge head-on with an approach rooted in compassion, communication, and gentle care. By combining advanced technology with patient-first practices, she is changing the way patients experience everything from routine cleanings to complex oral surgery.

“Dental anxiety is more common than most patients realize,” says Dr. Posert. “It’s not something to feel embarrassed about. My role is to create a safe environment where patients feel comfortable enough to move forward with the care they need.”

Understanding the Source of Anxiety

Fear of pain, bad experiences in the past, and uncertainty about procedures are the most common reasons patients put off treatment. Unfortunately, delays can lead to worsening oral health. Small cavities become large ones, misalignment worsens without early intervention, and missing teeth left untreated make daily life difficult. This is why Dr. Posert stresses the importance of building trust and reducing anxiety. The idea is to have patients access essential treatments like implants, Invisalign, and even emergency care without hesitation.

Gentle Dentistry in Practice

At Vacaville Aesthetic Dentistry & Implants, gentle dentistry is more than a phrase. It’s an intentional method. Patients are welcomed into a calm, supportive environment where procedures are explained step by step. “We don’t rush,” says Dr. Posert. “When patients understand what’s happening, the unknown becomes less frightening.”

Her chairside manner is known for being reassuring and attentive. Whether a patient is seeking cosmetic dentistry treatments like Zoom teeth whitening, long-term restorative work such as implants, or oral surgery for complex issues, Dr. Posert ensures that every detail is handled with care. Frequent check-ins, precise anesthetic techniques, and an emphasis on comfort make each procedure more manageable.

Comfort-Focused Options

Recognizing that no two patients are alike, Dr. Posert offers personalized comfort solutions. Options like nitrous oxide or oral sedation with Valium are available for those who need additional support. Combined with digital imaging and 3D diagnostics, treatments, from Invisalign aligner fittings to emergency care, are delivered with accuracy and reduced stress.

“Some patients walk in convinced they won’t be able to sit through their appointment,” says Dr. Posert. “But once they see how smooth and gentle the process can be, they leave realizing it wasn’t nearly as difficult as they imagined.”

Building Trust and Confidence

For patients who experience ongoing fear, consistency is key. By encouraging regular visits for preventive care, Dr. Posert helps her patients gradually replace fear with familiarity. Over time, they begin to associate dentistry with positive results instead of anxiety. “When a patient who once avoided the dentist for years can smile again with confidence, it’s a powerful transformation,” she explains.

This approach is especially meaningful in family dentistry. Creating positive early experiences helps children avoid developing long-term fear. Dr. Posert often reminds parents that bringing children in for simple, stress-free checkups sets the tone for a lifetime of healthy habits.

Gentle Dentistry for the Community

From cosmetic dentistry services like Zoom teeth whitening to complex oral surgery, gentle care is woven into every aspect of the practice. Dr. Posert views this philosophy as more than patient satisfaction; it’s community wellness. By ensuring that patients feel safe seeking care, she helps reduce the number of untreated dental issues in the Vacaville area. This is particularly important for urgent cases requiring emergency care, where hesitation could have serious consequences.

“Patients who once avoided the dentist often find themselves recommending us to friends and family,” Dr. Posert says. “That shift means more people in our community are getting the care they need, when they need it.”

Redefining the Dental Experience

While advanced tools like Invisalign, 3D diagnostics, and implants continue to shape the future of dentistry, Dr. Posert believes the human side remains just as important. “Technology is vital, but patients remember how they felt during their visit,” she explains. “If they felt respected, supported, and comfortable, they will come back, and that makes all the difference.”

For Dr. Posert, gentle dentistry is not an added service. It is the foundation of her practice. By addressing both the technical and emotional sides of oral care, she is proving that dental visits can be not only effective but also stress-free.

“Everyone deserves to feel comfortable while caring for their health,” she reflects. “My goal is to make sure every patient, no matter their background or concerns, feels at ease in our office.”

About Vacaville Aesthetic Dentistry & Implants
Led by Dr. Coral Posert, Vacaville Aesthetic Dentistry & Implants provides a full spectrum of services, including implants, Invisalign, Zoom teeth whitening, cosmetic dentistry, oral surgery, restorative care, and emergency care. Known for its warm environment and cutting-edge technology, the practice is dedicated to personalized, patient-first dentistry that emphasizes comfort and long-term health.

To learn more visit: https://implantdentistryvacaville.com/

Michigan, US, 18th September 2025, ZEX PR WIRE, Every parent faces moments when their child’s actions leave them puzzled, meltdowns before school, slammed doors, or sudden silence over dinner. While it can be tempting to focus on stopping the behavior, Greg Comings, a licensed child psychologist, encourages parents to pause and consider: What if these moments are really signals, not just missteps? Looking deeper can reveal important clues about your child’s feelings and needs, opening doors to stronger connection and understanding.According to licensed child psychologist Greg Comings, every action a child takes has a story behind it. For over 15 years, he has helped families shift their perspective from managing misbehavior to understanding the needs driving it. By uncovering the “why,” parents can move beyond a cycle of conflict and build a more compassionate, effective, and connected relationship with their children.

“Behavior is communication,” Greg Comings explains. “A child who is acting out isn’t trying to be ‘bad.’ They are often communicating a feeling they don’t have the words for, like ‘I’m overwhelmed,’ ‘I feel disconnected,’ or ‘I don’t feel safe.’” This shift in mindset is the first step toward transforming the parent-child dynamic from one of control to one of connection.

The Problem with a Behavior-First Approach

Focusing solely on correcting a child’s behavior can feel like playing a constant game of whack-a-mole. You address one issue, and another one pops up. This approach often fails to resolve the root cause, leading to exhaustion for parents and leaving children feeling misunderstood. When a child’s actions are met only with discipline or frustration, they may learn to suppress their feelings, but the underlying need remains unmet.

“When we jump straight to consequences, we miss a critical opportunity to teach,” says Comings. “We inadvertently send the message that their feelings are the problem, rather than the way they’re expressing them.” This can create a wedge between parent and child, making it harder for the child to come to you with problems in the future. The real goal isn’t just to stop a tantrum; it’s to teach a child how to handle big emotions in a healthier way.

Understanding the “why” allows parents to respond with empathy and guidance instead of immediate punishment. This doesn’t mean there are no consequences for poor choices. It means that the response is rooted in teaching and connection, not just correction.

How to Get Curious and Find the “Why”

Becoming a behavioral detective for your own child requires patience and practice. It starts with pausing before you react and asking yourself a few key questions. Greg Comings suggests parents get curious about the context surrounding the behavior.

Look for Patterns and Triggers

Is the difficult behavior happening at a specific time of day? Is it right before bed when your child is tired, or during transitions between activities? Children, especially younger ones, thrive on predictability and can become dysregulated when routines are disrupted.

“Think like a scientist gathering data,” Comings advises. “Does your child melt down after a long day at school? Maybe they are overstimulated. Do they get defiant when asked to do homework? Perhaps they feel insecure about the material.” Noting these patterns can provide valuable clues about what your child is experiencing internally.

Consider Their Developmental Stage

A toddler grabbing a toy from another child is not malicious; they are learning about possession and have limited impulse control. A teenager pushing back on rules isn’t just being defiant; they are navigating the natural and necessary process of forming their own identity.

Understanding what is developmentally appropriate can help you frame their behavior in a more accurate light. It allows you to set realistic expectations and respond with guidance that matches their cognitive and emotional abilities.

Ask Open-Ended Questions

Instead of asking, “Why did you do that?”, a question that often puts kids on the defensive, try a gentler approach. Use observations to open up a conversation.

Comings suggests phrases like:

• “I noticed you got really quiet when we started talking about the party. What’s on your mind?”

• “You seem to have a lot of energy right now. What does your body feel like doing?”

• “That was a big reaction. It looked like you were feeling angry. Is that right?”

This technique, which helps children label their feelings, is a core component of building emotional intelligence. When a child can name what they are feeling, it becomes less overwhelming and easier to manage.

Building Connection Through Evidence-Based Practices

Greg Comings utilizes several evidence-based therapeutic methods in his practice that parents can adapt for use at home. These strategies are designed to strengthen the parent-child bond and give children the tools to manage their emotions effectively.

The Power of Play Therapy

For younger children, play is their most natural form of communication. It’s how they process their world, work through anxieties, and express feelings they can’t verbalize. Parents don’t need to be therapists to use the principles of play at home.

“Set aside 15-20 minutes of dedicated, child-led playtime,” Greg Comings recommends. “Put your phone away, sit on the floor, and let your child direct the activity. This simple act sends a powerful message: ‘You are important to me, and I want to be in your world.’” During this time, you can observe the themes in their play, which often reflect what’s on their mind.

Principles of Parent-Child Interaction Therapy (PCIT)

PCIT is a highly effective therapy that involves coaching parents in real-time to improve their interactions with their child. One of its core skills is giving positive, specific praise for desired behaviors.

Instead of a generic “Good job,” try being more descriptive. For example, “I love how you shared your blocks with your sister,” or “Thank you for putting your shoes on right when I asked.” This reinforces the positive behavior and shows your child that you are paying attention to their efforts. This focus on positive reinforcement builds their self-esteem and makes them more likely to cooperate.

From Correction to Connection: The Takeaway

Understanding the “why” behind your child’s behavior is a journey, not a destination. There will still be challenging days and difficult moments. However, by leading with curiosity and empathy, you can transform those challenges into opportunities for growth and connection.

“The goal is not to have a perfectly behaved child, but to raise an emotionally resilient one who knows they have a safe place to land when things get tough,” Greg Comings concludes. When you prioritize understanding the person behind the behavior, you are not just managing a moment, you are building a relationship that will last a lifetime.

Michigan, US, 18th September 2025, ZEX PR WIRE, Hootan Troy Farahmand, widely recognized as H. Troy Farahmand, has built an impressive career that spans law, real estate, and entrepreneurship. Today, he is best known for steering Alexso, Inc., a Los Angeles–based pharmaceutical distributor, into a nationwide operation serving all 50 states. His story, one of reinvention and relentless drive, highlights how cross-industry experience can fuel innovation in one of the most tightly regulated and critical sectors: healthcare.

From Legal Beginnings to Business Visionary

Farahmand began his professional career in law, practicing intellectual property and corporate law in California. He quickly earned a reputation for navigating complex regulations, protecting innovation, and structuring business deals that balanced opportunity with compliance. While law sharpened his analytical skills, Farahmand soon realized that his true passion lay in building businesses.

By 2013, he pivoted from practicing law full-time to focusing on entrepreneurial ventures. Drawing on his legal expertise, he built a portfolio of projects across real estate, retail, and consulting. His ability to understand both the regulatory environment and business strategy gave him a unique perspective that would later define his leadership in the pharmaceutical sector.

Taking the Helm at Alexso, Inc.

In 2013, Farahmand stepped into a leadership role at Alexso, Inc., a then-small distributor of pharmaceuticals and medical devices. At the time, the company operated with only a handful of products and limited regional reach. Within two years, under his direction, Alexso scaled dramatically—expanding its product offerings, securing licenses in more than 25 states, and achieving distribution capabilities in all 50 states.

One of his most significant achievements was obtaining DEA authorization to distribute controlled medications, a milestone that elevated Alexso’s standing in the industry. By combining compliance expertise with strategic partnerships, Farahmand positioned Alexso as a trusted partner for healthcare providers, manufacturers, and patients. The company’s sustained growth and reputation for reliability are the result of dedicated leadership. Over the past decade, Farbod Melamed, Pharm.D., a pharmacist with specialized experience in pharmaceuticals and healthcare operations, has played a key role in expanding Alexso’s footprint and strengthening its operations, working closely alongside H. Troy Farahmand. Together, they have combined strategic vision, legal expertise, clinical insight, and entrepreneurial drive to position Alexso as a respected force in the U.S. pharmaceutical market.

A Focus on Non-Opioid Solutions

The opioid crisis has dominated the healthcare conversation for more than a decade, pushing providers and policymakers to search for safer alternatives. Farahmand has made it a cornerstone of Alexso’s mission to offer solutions that move beyond opioids.

In 2024, Alexso partnered with AFT Pharmaceuticals to distribute Combogesic, a patented non-opioid pain management therapy that combines acetaminophen and ibuprofen. This partnership not only expanded Alexso’s product portfolio but also underscored its role in addressing urgent healthcare challenges.

“Our focus has always been to provide safe, effective, and innovative alternatives that improve patient outcomes,” said Farahmand. “The opioid crisis requires bold solutions, and we are committed to being part of that conversation.”

Building Nationwide Partnerships

Alexso’s growth has been fueled by strategic collaborations with pharmaceutical manufacturers and healthcare networks. One notable partnership is with USPharma, a Florida-based manufacturer specializing in supplements, over-the-counter medications, and prescription drugs. Through this collaboration, Alexso serves as a nationwide marketing and distribution arm, leveraging its regulatory expertise and customer relationships to bring high-quality products to market.

These alliances demonstrate Farahmand’s ability to align Alexso with partners that share a vision for healthcare innovation. By bridging manufacturing and distribution, he has created a model that emphasizes efficiency, compliance, and accessibility.

Beyond Pharmaceuticals: A Multi-Industry Entrepreneur

While pharmaceuticals define his current role, Farahmand’s entrepreneurial footprint extends far beyond. He is a licensed California real estate broker with a long history of managing commercial and residential properties. At one point, he oversaw a team of agents, with listings held under his name. Today, he continues to manage his own portfolio of investment properties, though he prefers to keep that side of his business relatively private.

He also owns a Chevron station in Redlands, California, which stands out for its sleek, modern design. Farahmand has reimagined the traditional gas station experience, transforming it into a customer-friendly space that reflects elegance and innovation—an example of his ability to see opportunity where others may see routine.

His background as an attorney, real estate investor, and retail operator all feed into his leadership style: pragmatic, compliance-focused, and always forward-looking.

Innovating for the Next Generation of Healthcare

Farahmand’s interests go beyond distribution. He actively follows developments in nutraceuticals, gut health, and alternative medicine, viewing them as essential elements of the future healthcare landscape. He believes that nutraceuticals, when responsibly developed and distributed, can serve as valuable tools for longevity and wellness—complementing, not conflicting with, traditional pharmaceuticals.

He also pays close attention to the integration of artificial intelligence in business operations. From streamlining supply chains to cutting costs and predicting patient needs, Farahmand sees AI as a transformative force in healthcare and beyond.

“The businesses that thrive in the next decade will be those that embrace technology, balance innovation with compliance, and never lose sight of their core values,” he noted.

The Values Behind the Vision

At the heart of Farahmand’s leadership philosophy are values that guide every decision: integrity, respect, collaboration, excellence, and leadership. These values are not just corporate slogans at Alexso; they serve as principles that shape partnerships, product development, and internal culture.

Alexso’s reputation for reliability and compliance has been built on this foundation. For Farahmand, success is not measured only by revenue but also by the trust the company builds with healthcare providers, manufacturers, and patients.

A Crossroads of Law, Business, and Healthcare

What makes Farahmand’s story especially compelling is how seamlessly he has moved between industries that rarely overlap. Few executives can claim significant experience in law, real estate, retail, and pharmaceuticals, yet Farahmand has woven them together to create a multidimensional career. His legal background equips him to manage regulatory hurdles, his real estate experience grounds him in asset management, and his entrepreneurial ventures prove his ability to innovate across diverse sectors.

This unique blend of expertise has enabled him to navigate one of the most challenging industries—pharmaceuticals—with a perspective that few others possess.

Looking Ahead

As the healthcare industry continues to evolve, Farahmand shows no signs of slowing down. Alexso is actively expanding its product portfolio, strengthening partnerships, and pursuing innovations that will shape the next decade of pharmaceutical distribution. From non-opioid pain management therapies to nutraceuticals and AI-driven business models, the company remains positioned for growth under his leadership.

Farahmand’s journey—from practicing law in California to leading a nationwide pharmaceutical distributor—demonstrates the power of adaptability and vision. His ability to pivot across industries and scale businesses in highly competitive markets makes him a leader to watch in the years ahead.

About Alexso, Inc.

Founded in 2010, Alexso, Inc. is a privately held pharmaceutical distributor headquartered in Los Angeles, California. Licensed in more than 25 states and authorized to distribute controlled medications nationwide, Alexso provides pharmaceuticals, medical devices, OTC products, and nutraceuticals to healthcare providers across all 50 states. The company is committed to delivering safe, effective, and innovative healthcare solutions guided by its values of integrity, respect, collaboration, excellence, and leadership.

For more information, visit https://www.alexso.com/