• Why most ecommerce campaigns swing too hard—and what to do instead.

Seattle, Washington, 23rd January 2026, ZEX PR WIRE, If you run paid ads, you’ve probably felt it: performance looks great one week, tanks the next. Creative stops working without warning. Your ROAS drops, but nothing obvious changed. For brands trying to grow, this kind of instability isn’t just stressful—it’s expensive.

Brandon Hilleary, a ecommerce growth consultant, sees this kind of volatility all the time. He works with direct-to-consumer brands —companies that rely on Meta, TikTok, and Google Ads to drive growth but feel like they’re flying blind.

“A lot of the instability people feel is baked into how their system works,” Hilleary says. “It’s not always the algorithm or the market. Sometimes the problem is that there’s no structure holding things up.”

He focuses on helping teams put that structure in place. That doesn’t mean building complicated dashboards or obsessing over attribution. It means stepping back, simplifying, and fixing three core issues: creative fatigue, test chaos, and knee-jerk budget shifts.

Creative Fatigue Is More Predictable Than You Think

Hilleary sees creative burnout as the number one reason campaigns start to slip. Brands usually don’t notice until results have already fallen off.

“The same ads keep running. Maybe they worked last month, but now people have seen them three times and they scroll right past,” he explains. “Instead of having new ideas ready, the team scrambles to make small edits—change a headline, swap the first three seconds—and hopes that’s enough.”

It rarely is.

He helps brands build a simple creative rhythm—introducing one or two new concepts every few weeks before fatigue sets in. These aren’t cosmetic tweaks. Each one explores a different angle, like showing how the product works, telling a customer story, or teaching something useful.

When you rotate fresh, well-thought-out ideas into your campaigns on a set schedule, performance gets more stable. There’s always something new to test—and something proven to fall back on.

Testing Doesn’t Work When It’s Random

Another reason campaigns get shaky? Disorganized testing.

“A lot of teams say they’re testing, but what they’re really doing is launching a bunch of stuff at once and hoping something sticks,” Hilleary says. “That’s not testing. That’s gambling.”

Instead, he sets up lightweight testing systems. One or two concepts go into test mode. The team decides in advance what they’re trying to learn and what success looks like. Results are reviewed on a schedule. If something works, it moves into the main campaign. If not, it’s logged and replaced.

This kind of structure reduces wasted budget and keeps creative testing from disrupting performance. It also builds institutional knowledge over time, which makes every round of testing smarter than the last.

The Budget Whiplash Problem

When results dip, many founders and ad buyers make sudden changes to spend—cutting budgets hard or turning off entire campaigns.

“It’s understandable,” Hilleary says. “But it’s also part of the volatility problem.”

He helps teams move away from daily decisions and toward weekly or biweekly pacing. Budgets are adjusted based on trends, not isolated bad days. Review windows are built into the calendar. That buffer gives the algorithm time to adjust and gives the team time to think clearly.

He also encourages brands to define rules ahead of time—when to scale, when to hold, and what metrics matter most. That way, no one is guessing under pressure.

What Stable Growth Looks Like

In a post-privacy world, advertising feels harder than it used to. You can’t see everything that’s happening. Attribution is messier. Audiences are broader. But that doesn’t mean performance has to feel chaotic.

Hilleary’s work helps brands build systems that absorb the noise.

• Creative stays fresh and on schedule
  
• Tests are limited, tracked, and purposeful
  
• Budgets move based on real patterns, not panic
  

When those pieces are in place, everything calms down. Teams stop chasing short-term spikes. Founders trust the process. Results may not always be flashy, but they stop falling apart without warning.

“It’s not about making volatility disappear,” Hilleary says. “It’s about building a setup where volatility doesn’t ruin your month.”

For growing ecommerce brands in Seattle and beyond, that shift can make the difference between unpredictable plateaus and consistent, confident progress.

Nashville, Tennessee, 23rd January 2026, ZEX PR WIRE, Tennessee United for Human Rights took part in Nashville’s annual MLK Day March and Convocation this past Monday, joining thousands of community members in honoring the legacy of Dr. Martin Luther King Jr. through education, unity, and action.

As participants gathered to reflect on Dr. King’s enduring vision of justice and equality, volunteers with Tennessee United for Human Rights engaged attendees with educational materials highlighting the 30 articles of the Universal Declaration of Human Rights. The organization focused on helping individuals understand that human rights are not abstract ideals, but practical principles meant to guide everyday life.

Throughout the event, volunteers spoke with families, students, faith leaders, and civic groups about how human rights education empowers communities to stand against discrimination, violence, and injustice. Many attendees expressed appreciation for learning how these universal rights connect directly to Dr. King’s lifelong work for dignity and equal opportunity for all.

“Dr. King believed deeply in the idea that injustice anywhere threatens justice everywhere,” said a representative of Tennessee United for Human Rights. “Human rights education gives people the knowledge to recognize injustice and the tools to do something about it. Being part of this MLK Day observance was a meaningful way to continue that mission.”

The MLK Day March and Convocation brought together a wide range of organizations committed to service and social progress, reinforcing the importance of collective responsibility in building a more just society.

Tennessee United for Human Rights continues to provide free educational resources, workshops, and community outreach programs across Middle Tennessee, with the goal of creating a culture rooted in mutual respect, understanding, and equality.

For more information about upcoming events or human rights educational programs, visit tnuhr.org.

Cantilever Fund I, L.P. (CANTE): Building Trust and Leadership in the Future Global Economy

United States, 23rd Jan 2026 – In an era defined by rapid transformation, uncertainty has become the defining characteristic of the global economy. Shifting geopolitical dynamics, accelerating technological innovation, and the digitalization of financial markets are reshaping how capital flows, how value is preserved, and how economic power is distributed. Against this backdrop, financial institutions are being challenged not only to adapt, but to lead.

Cantilever Fund I, L.P. (CANTE) was established to meet this moment. Guided by a clear philosophy—Trust begins here. The future starts from here—CANTE positions itself as a next-generation financial platform built on leading technology, worry-free security, and top-tier service. As global markets enter a new phase of structural change, CANTE’s vision offers a framework for navigating both opportunity and risk in the digital finance era.

A New Global Economic Reality

The global economy is no longer driven by a single engine. While developed markets continue to play a critical role, growth is becoming increasingly multipolar. Emerging economies are expanding their influence, digital infrastructure is reducing barriers to entry, and innovation cycles are shortening across industries.

At the same time, traditional economic assumptions are being challenged. Inflation volatility, elevated sovereign debt levels, demographic shifts, and evolving monetary policies have created a complex macroeconomic environment. The era of predictable growth and prolonged monetary accommodation has given way to one defined by tighter financial conditions, higher volatility, and structural realignment.

For market participants, this shift requires a reassessment of strategy. Capital allocation, liquidity management, and risk control must be approached with greater precision. In this environment, platforms that combine global reach with technological sophistication are becoming essential to long-term success.

Digital Finance as a Structural Force

Digital finance is no longer a niche segment—it is a foundational component of the modern financial system. Technologies such as artificial intelligence, big data analytics, and blockchain have transformed how markets operate, enabling faster execution, deeper liquidity, and more transparent price discovery.

CANTE recognizes digital finance not as a trend, but as a structural force shaping the future global economy. The convergence of traditional financial markets with digital infrastructure is redefining trading, investment management, and risk mitigation. From algorithmic strategies to digital asset markets, the ability to process information at scale and execute with speed has become a decisive competitive advantage.

By investing in advanced infrastructure, CANTE delivers world-class trading depth and fast, reliable execution, ensuring that professional traders and institutions can operate efficiently in dynamic market conditions.

Trust as the Foundation of Financial Leadership

As financial systems become more complex and digital, trust has emerged as the most critical asset. Technology may enable speed and scale, but trust enables participation, longevity, and resilience.

CANTE places trust at the center of its operating philosophy. Worry-free security is not a marketing concept—it is a core operational commitment. Robust risk management frameworks, strict internal controls, and a secure technological architecture are designed to protect capital, data, and operational continuity.

In a global environment where cyber risk, operational risk, and regulatory scrutiny continue to rise, CANTE’s emphasis on security and governance reflects a long-term perspective. Trust is built through consistency, transparency, and the ability to perform under stress—qualities that distinguish enduring financial institutions from short-lived platforms.

Responding to Global Volatility with Discipline

Volatility has become a structural feature of global markets. Geopolitical tensions, supply chain realignments, energy transitions, and policy uncertainty continue to introduce sudden shifts across asset classes.

CANTE’s response to this environment is rooted in discipline rather than speculation. By combining real-time data analysis with strategic risk controls, the firm aims to navigate volatility while preserving flexibility. Diversification across markets, instruments, and strategies allows CANTE to adapt to changing macroeconomic conditions without overexposure to any single risk factor.

This disciplined approach reflects a broader understanding of the future global economy: sustainable performance depends not on predicting every market move, but on building systems capable of responding effectively to uncertainty.

Global Perspective, Local Precision

As capital markets become increasingly interconnected, a global perspective is essential. Economic developments in one region can rapidly influence markets worldwide, making geographic awareness a critical component of modern investment strategy.

CANTE operates with a global outlook, monitoring macroeconomic trends, policy developments, and market signals across major financial centers. At the same time, precision remains key. Advanced analytics and localized market intelligence enable targeted decision-making, ensuring that global opportunities are approached with contextual understanding.

This balance between global reach and local insight allows CANTE to position itself as a top traders’ first choice platform, capable of supporting sophisticated market participants across diverse environments.

Technology-Driven Service Excellence

Beyond infrastructure and risk management, service quality remains a defining factor in institutional relationships. In a fast-moving market environment, responsiveness, reliability, and operational clarity are essential.

CANTE integrates top-notch service into every aspect of its platform, recognizing that technology alone is insufficient without human expertise and operational excellence. Seamless execution, system stability, and professional support are designed to enhance user confidence and long-term engagement.

By aligning technological capability with service standards, CANTE ensures that clients are supported not only by systems, but by a platform designed around their evolving needs.

Preparing for the Next Phase of Global Growth

Looking ahead, the global economy will continue to evolve along multiple dimensions. Digital assets, tokenization, artificial intelligence, and new market structures will coexist with traditional financial systems. Regulation will mature alongside innovation, and capital will increasingly favor platforms that demonstrate resilience, transparency, and adaptability.

CANTE’s strategy is built around this future. Rather than pursuing short-term trends, the firm focuses on building infrastructure and governance models capable of scaling with market evolution. Long-term relevance, rather than short-term visibility, remains the guiding principle.

The Future Starts with CANTE

The future of the global economy will be shaped by those who can combine innovation with responsibility, speed with security, and opportunity with discipline.

Cantilever Fund I, L.P. (CANTE) stands at this intersection. Through leading technology, worry-free security, and world-class service, CANTE provides a trusted foundation for navigating the new era of digital finance.

Trust begins here. The future starts from here.
As global markets move forward into an increasingly digital and interconnected landscape, CANTE remains committed to building confidence, enabling performance, and shaping the future of global finance.

Media Contact

Organization: Cantilever Fund I, L.P.

Contact Person: Lucy Shine

Website: https://www.cante.vip

Email: Send Email

Country:United States

Release id:40522

The post Cantilever Fund I, L.P. CANTE: Building Trust and Leadership in the Future Global Economy appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

United States, 23rd Jan 2026 – Clenorath, a Europe-based digital asset trading platform, has outlined its security and product development direction for 2026, reinforcing its focus on user-defined risk control and structurally enforced asset protection as the platform enters a new phase of growth.

The update follows several months of stable operation across European markets and reflects Clenorath’s broader strategy to move beyond short-term feature competition toward long-term, rule-based trading security.

A Structural Approach to Security Gains Momentum

Throughout late 2025, Clenorath introduced a series of security mechanisms designed to place operational control directly in the hands of users. Rather than relying on centralized intervention or reactive monitoring, the platform emphasized pre-execution validation, ensuring that transactions violating user-defined rules are technically impossible to complete.

This approach aligns with a growing industry consensus that predictable, logic-driven safeguards are more resilient than discretionary platform controls, particularly in environments facing increasingly sophisticated attack vectors.

2026 Outlook: From Risk Boundaries to Adaptive Protection Logic

Looking ahead to 2026, Clenorath plans to expand its security architecture from static rule enforcement to adaptive protection logic, allowing users to manage risk dynamically while preserving deterministic execution.

Planned developments include:

Context-Aware Risk ConditionsTransaction permissions that adapt based on predefined factors such as time windows, asset concentration, or abnormal activity thresholds.

Composable Protection ModulesA modular framework enabling users to combine multiple protection rules into layered security strategies tailored to different trading behaviors.

Enhanced Transparency InterfacesVisual tools designed to help users clearly understand how each rule affects transaction execution before assets are moved.

According to Clenorath’s product team, these upgrades are intended to strengthen clarity and predictability without introducing additional operational complexity.

Market Signals: Users Favor Constraint Over Convenience

User behavior data collected across late 2025 and early 2026 indicates a continued preference for restrictive security configurations. Many European users actively opt for limitations that reduce operational flexibility in exchange for clearer control boundaries.

Internal observations suggest that features such as execution delays, transaction scope limits, and API restrictions are increasingly treated as default safeguards rather than optional tools.

This shift underscores a broader market trend: as digital asset trading matures, experienced users prioritize risk containment and consistency over maximal execution speed.

Positioning for Long-Term Trust in Regulated Markets

As regulatory frameworks across Europe continue to evolve, Clenorath’s emphasis on user-enforced security logic positions the platform to adapt without relying on frequent policy changes or manual intervention.

By embedding constraints at the structural level, the platform aims to reduce ambiguity around asset access and operational authority — factors often cited in post-incident investigations across the industry.

Industry observers note that such architectures may become increasingly relevant as institutional participants demand clearer separation between platform operations and user asset control.

2026 and Beyond: Building for Multi-User and Institutional Scenarios

Beyond individual trading accounts, Clenorath is exploring extensions of its risk control framework to support more complex use cases, including multi-user authorization models and role-based asset permissions.

These initiatives are expected to support professional traders, family asset structures, and institutional workflows that require transparent governance without centralized overrides.

About Clenorath

Clenorath is a digital asset trading platform headquartered in Europe, focused on advancing security models built on structural logic rather than discretionary trust. By enabling users to define, verify, and enforce operational boundaries at the system level, Clenorath seeks to contribute to a more predictable and controllable digital asset trading ecosystem.

Official Website: https://cathkid.com

Media Contact

Organization: Clenorath

Contact Person: Ha LiSan

Website: https://cathkid.com/

Email: Send Email

Country:United States

Release id:40521

The post Clenorath Enters 2026 with Expanded Risk Control Architecture, Signaling a Shift Toward Predictable Crypto Trading Security appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

• A Perspective Shaped by Real Moments, Not Idealized Images

Washington, US, 23rd January 2026, ZEX PR WIRE, In an era where wedding imagery is often defined by flawless details and carefully curated aesthetics, many couples feel increasing pressure to perform for the camera. Perfect lighting, perfectly timed poses, and perfectly styled moments have become expectations rather than aspirations. Suha Atiyeh, a wedding photographer based in Washington DC, believes this pursuit of perfection often comes at the expense of what truly matters. For her, the emotional truth of a wedding day carries far greater value than technical flawlessness.

Suha Atiyeh has built her approach around the belief that weddings are lived experiences, not staged productions. While she values strong composition and technical skill, she views them as tools rather than goals. Emotion, connection, and presence guide her work, allowing photographs to reflect how the day felt rather than how it was meant to look. This philosophy challenges common industry norms while resonating with couples who want their memories preserved honestly.

The Pressure of Perfection in Modern Wedding Culture

Social media and online inspiration have reshaped how weddings are planned and documented. Couples are exposed to endless highlight reels that emphasize symmetry, styling, and polished visuals. According to Suha Atiyeh, this constant exposure can unintentionally shift focus away from the emotional experience of the day. When perfection becomes the benchmark, genuine moments risk being overlooked.

Suha observes that many couples worry about how their wedding will appear rather than how it will feel. This mindset can create unnecessary stress and distract from meaningful interactions. She believes wedding photography should relieve pressure, not add to it. By prioritizing emotion, photographers can help couples stay present and grounded, allowing authentic moments to unfold naturally.

Why Emotion Creates Lasting Images

Emotionally driven photographs tend to age better than images built around trends. Suha Atiyeh emphasizes that trends change quickly, but emotional truth remains timeless. A tear during a quiet moment, a shared smile between family members, or an unplanned laugh often holds deeper significance than a perfectly posed portrait.

For Suha, these moments are not accidents, they are the essence of the story. Capturing them requires patience, attentiveness, and emotional awareness. By remaining observant rather than directive, she is able to document interactions that feel sincere and personal. These images often become the ones couples return to years later because they reflect real connection.

A Documentary Approach Rooted in Trust

Trust plays a central role in Suha Atiyeh’s working process. She spends time getting to know couples before the wedding day, learning about their relationships, families, and priorities. This preparation allows her to anticipate moments without interrupting them. Rather than controlling the flow of the day, she adapts to it.

This documentary approach helps couples feel comfortable and unselfconscious. When people feel observed rather than directed, their expressions tend to soften and their interactions become more natural. Suha believes this comfort is essential to capturing emotion honestly. Without trust, even the most technically perfect image can feel distant or artificial.

Redefining Success in Wedding Photography

Traditional measures of success in wedding photography often focus on visual consistency and technical precision. While these elements remain important, Suha Atiyeh encourages a broader definition. For her, success is measured by whether couples recognize themselves in their photographs. If an image evokes memory and feeling, it has fulfilled its purpose.

This perspective shifts the photographer’s role from performer to witness. Instead of orchestrating moments, Suha sees herself as present and attentive. She believes this role allows her to serve couples more authentically. By stepping back, she makes space for moments that could never be planned or replicated.

Balancing Skill With Sensitivity

Emotion focused photography does not mean abandoning technical excellence. Suha Atiyeh is clear that skill provides the foundation that allows emotion to shine. Understanding light, timing, and composition enables her to respond quickly when meaningful moments arise. The difference lies in intention.

Rather than forcing moments to fit a predetermined visual standard, Suha adapts her technique to what is happening in real time. This balance allows her to honor both craft and emotion. The result is imagery that feels refined without feeling restrictive, expressive without feeling chaotic.

Helping Couples Feel Present on Their Wedding Day

One of Suha Atiyeh’s primary goals is to help couples feel present during their wedding. She believes photography should support the experience rather than dominate it. By minimizing intrusion and maximizing awareness, she allows couples to focus on each other and their loved ones.

Many clients express relief at not feeling constantly posed or redirected. This freedom often leads to more relaxed energy and deeper emotional moments. Suha views this outcome as one of the most valuable contributions a photographer can make. Presence creates memory, and memory gives photographs their meaning.

Challenging Industry Expectations

Suha Atiyeh’s perspective also challenges broader industry expectations. In a competitive market, photographers may feel pressure to deliver highly stylized portfolios that conform to popular aesthetics. Suha believes this pressure can limit creative honesty and emotional depth.

By advocating for emotion over perfection, she encourages both clients and fellow photographers to reconsider their priorities. She sees value in imperfection, unpredictability, and emotional nuance. These elements, she argues, are what make each wedding distinct and worthy of remembrance.

The Enduring Value of Emotional Truth

As wedding photography continues to evolve, Suha Atiyeh remains committed to an approach grounded in emotional truth. She believes couples deserve images that reflect their real experiences, not an idealized version of them. Perfection may impress in the moment, but emotion sustains meaning over time.

Through her work, Suha Atiyeh demonstrates that photographs become powerful when they honor human connection. By valuing feeling over flawlessness, she creates visual records that resonate long after trends fade. In doing so, she offers a compelling case for why emotion, not perfection, defines the future of modern wedding photography.

• With warm hospitality and consistent quality, Thai Pan continues to be a go-to destination for flavorful, authentic Thai dining in the Leesburg community.

Leesburg, VA, 23rd January 2026, ZEX PR WIRE, Thai Pan continues to delight the Leesburg community with authentic Thai cuisine rooted in tradition, flavor, and warm hospitality. Known for its carefully crafted dishes and welcoming atmosphere, Thai Pan offers a dining experience that reflects the heart of Thai cooking while fitting seamlessly into the local dining scene.

Since its founding, Thai Pan has remained committed to sharing the bold and balanced flavors that define Thai cuisine. Each dish is prepared using fresh ingredients, aromatic herbs, and time-honored techniques passed down through generations. From classic favorites like Pad Thai and Green Curry to signature specialties such as Crying Tiger, Crispy Chicken Basil, Larb Gai, and Crab Fried Rice, the menu is designed to appeal to both longtime Thai food lovers and guests discovering these flavors for the first time.

Guests can begin their meal with light and refreshing starters like Spring Rolls, Summer Rolls, or Chicken Satay, followed by comforting soups such as Tom Yum. To complete the experience, Thai Pan offers traditional desserts like Mango Sticky Rice and refreshing beverages including Thai Iced Tea, creating a well-rounded culinary journey that celebrates Thai culture.

In addition to its diverse menu, Thai Pan provides a warm and inviting dining environment that encourages guests to relax and enjoy their meal. The restaurant’s thoughtfully designed interior blends modern comfort with subtle Thai-inspired details, making it an ideal setting for casual lunches, family dinners, or quiet evenings out. Friendly and attentive service further enhances the experience, ensuring every visit feels personal and memorable.

Recognizing the needs of today’s busy diners, Thai Pan also offers convenient takeout and delivery options, allowing guests to enjoy their favorite dishes wherever they choose. Whether dining in, picking up a meal, or enjoying dinner at home, customers can expect the same level of quality, freshness, and care in every order.

“Food has a way of bringing people together, and that’s what we strive to do every day,” said the spokesperson. “Our goal is to create dishes that are comforting, flavorful, and authentic, while also making every guest feel welcome the moment they walk through our doors.”

Thai Pan has become a cherished part of the Leesburg dining community, known for its consistency, authenticity, and dedication to quality. With a menu that honors tradition while welcoming new diners, the restaurant continues to be a destination for those seeking timeless Thai flavors in a relaxed and welcoming setting.

About Thai Pan
Thai Pan is a Thai restaurant in Leesburg, Virginia, dedicated to serving authentic Thai cuisine made with fresh ingredients and traditional preparation methods. Offering dine-in, takeout, and delivery options, Thai Pan provides a flavorful and welcoming dining experience for the local community.

Contact Information

Website: https://www.thethaipanva.com/

Address: 2 Harrison St SE, Leesburg, VA 20175

United Kingdom, 23rd Jan 2026 – Merto Software Solutions Ltd, also known as Merto Solutions, today announced a major strategic expansion of its services, strengthening its position as a leading UK software company specialising in custom software development, API integrations, Amazon SP-API integration, technology consulting, and intelligent business process automation for organisations pursuing scalable growth and SME digital transformation.

The expansion reflects rising demand from businesses across retail logistics, eCommerce, finance, healthcare, and professional services seeking to reduce operational costs, eliminate manual data entry, and achieve long-term scalable growth through better system integration and smarter automation.

“Modern businesses are no longer limited by market opportunity, they are limited by disconnected systems and inefficient processes,” said a spokesperson for Merto Software Solutions. “Our mission is to connect those systems, automate the work between them, and provide the strategic guidance that allows companies to grow with confidence.”

Solving the Core Problem of Disconnected Systems

Across nearly every industry Merto supports, leadership teams face the same challenge: fragmented software stacks. CRMs, ERPs, accounting platforms, eCommerce systems, warehouse tools, and legacy platforms operate in isolation, forcing teams into repetitive manual work.

Merto’s expanded API integration services transform these fragmented environments into a single, automated operating system for the business.

Using secure REST API integration, GraphQL integration, SOAP API integration, and bespoke API development, Merto connects platforms including Salesforce, HubSpot, Shopify, Xero, SAP, QuickBooks, WooCommerce, and custom legacy systems.

Typical client outcomes include:

• 75 per cent reduction in manual work
• 10x faster real-time data synchronisation
• 99.9 per cent uptime reliability
• Significant decreases in processing errors and administrative cost

These system integration services enable companies to move faster, operate more efficiently, and support long-term SME digital transformation.

Leadership in Amazon SP-API Integration and Amazon Automation

As part of its expansion, Merto Solutions is strengthening its position as a specialist provider of Amazon API integration and Amazon SP-API automation, serving Amazon sellers, vendors, freight partners, certifiers, and service providers.

Merto is a member of the Amazon Ads Partner Network and delivers advanced Amazon marketplace integration solutions including:

• Amazon inventory sync
• Amazon order automation
• Amazon reports automation
• Amazon FBA automation
• Shopify Amazon integration and WooCommerce Amazon sync

Clients consistently achieve:

• 90 per cent reduction in time spent on reporting
• 99 per cent fewer order synchronisation errors
• 40x faster fulfilment operations

Through secure permissions, resilient automation pipelines, and enterprise-grade infrastructure, Merto enables Amazon businesses to scale without adding headcount or increasing risk.

Technology Consulting That Prevents Costly Mistakes

Merto’s expanded technology consulting UK practice provides independent,

vendor-neutral technology advice to founders and leadership teams across the UK and internationally.

Services include:

• Architecture review and software architecture planning
• Systems integration roadmap design
• Automation consulting and workflow automation strategy
• Cost and ROI modelling
• Risk assessment and mitigation
• Scalable infrastructure planning
• IT strategy for SMEs
• 90-day delivery planning

Each engagement delivers clear, actionable reports that support confident decision-making and sustainable digital transformation.

Custom Software Development Built Around the Business

Alongside integration and consulting, custom software development in the UK remains a core part of the offering.

Bespoke software solutions are designed and built end to end, from MVPs through to full enterprise-grade platforms. This includes custom web applications, mobile app development, SaaS products, and complex internal systems tailored to real business needs.

Rather than forcing organisations to adapt to off-the-shelf software, each solution is created to integrate seamlessly with existing tools, automate key workflows, and scale as the business grows.

This approach has consistently delivered measurable results across a wide range of industries, supporting operational efficiency, improved visibility, and long-term scalability.

Practical AI Automation for Measurable Results

While not positioned as an AI product vendor, Merto integrates AI automation and AI agents for business where they produce clear operational benefits. These include

intelligent support routing, automated data entry, reporting assistants, and AI-powered solutions governed by client business rules.

All AI deployments include strict guardrails, audit logs, and secure fallback mechanisms to ensure reliability and compliance.

Positioned for the Next Generation of Digital Operations

With a clear strategic focus, the business positions itself as a long-term integration partner and software consultancy based in the UK, delivering bespoke integrations, eCommerce automation, and end-to-end digital transformation for organisations focused on sustainable growth.

The mission is centred on building the unseen infrastructure that powers modern businesses. When systems are connected properly and technology decisions are made with clarity, organisations reduce costs, remove inefficiencies, and create a strong foundation for long-term growth.

Services are delivered to clients across the UK, Europe, and North America. For further information, visit https://mertosolutions.com

Media Contact

Organization: Merto Software Solutions

Contact Person: Harley Hutchinson

Website: https://mertosolutions.com

Email: Send Email

Country:United Kingdom

Release id:40518

The post Merto Software Solutions Announces Strategic Growth into API Integrations, Amazon SP-API Automation, and Technology Consulting appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

United States, 23rd Jan 2026 – In footwear, classic SEO (category pages, filters, product SEO) is no longer a differentiator—it’s the entry ticket. What separates leaders from everyone else is whether the brand becomes an obvious, trusted entity across the web:

• consistent as an entity (brand identity signals),
• consistent in NAP data (Name–Address–Phone) across listings,
• supported by proof of trust (reviews, citations, mentions),
• present in places that modern AI systems and recommender engines use as “knowledge sources” (guides, comparisons, Q&A, reputable publications),
• and backed by a process that keeps strengthening signals week after week, not just publishing and hoping.

This is exactly where FunkyMedia from Poland shines. They don’t treat AI Search as a buzzword. They treat it as a discipline: structured entity building + reputation + high-quality mentions + AI-friendly content architecture. The result is a brand that search engines—and increasingly, AI-driven answers—have strong reasons to surface.

Client profile: “Footwear manufacturer” 

Business model: e-commerce + brand retail stores / partner stores
Category: leather footwear, casual/formal lines, seasonal collections
Industry realities:

• strong seasonality (fall/winter peaks, wedding/occasion spikes, Black Week),
• marketplace pressure and aggressive price competition,
• heavy reliance on local intent queries (“leather shoes + city”, “shoe store + mall name”),
• trust sensitivity (returns, sizing, comfort, customer service).

The business problem

The manufacturer came in with a familiar set of pains:

1. Non-brand organic growth was slower than content and SEO investment.
2. Local visibility was inconsistent due to NAP drift: old phone numbers, outdated opening hours, duplicate profiles, inconsistent naming conventions.
3. Reviews volume was low relative to sales scale; there was no post-purchase engine driving consistent review acquisition.
4. Brand mentions existed but were mostly:
   • purely promotional (discount/clearance posts),
   • scattered, inconsistent,
   • lacking “AI-citable” formats (definitions, checklists, comparisons, structured Q&A).
5. Social media looked good visually but generated limited “trust assets”: UGC, reviews, Q&A, and meaningful mentions.

Goals & KPIs 12-month program

Primary goals

• increase brand demand (brand searches + brand + category queries),
• build an AI-ready footprint: mentions, reviews, NAP consistency, and content that answers real questions,
• raise conversion and the quality of organic traffic.

Target KPIs

• +35–55% organic clicks (non-brand + long tail),
• +30–70% brand and brand+category visits,
• +500–1200 new reviews/year (depending on store count and volume),
• 250–700 brand mentions/quarter (diversified sources),
• 80–95% reduction in NAP inconsistencies,
• growth in informational traffic that assists conversion (research → purchase).

FunkyMedia’s methodology: 5 pillars that compound

Pillar A — Entity foundation + NAP consistency the “trust layer” for algorithms

This is the boring work that wins. FunkyMedia treats it like a core performance lever.

What gets implemented

• a master NAP record for HQ and each store location,
• strict naming and formatting standards (address style, phone formatting, store naming),
• duplicate profile discovery and cleanup (maps, directories, local portals),
• prioritized corrections across the sources that matter most for local visibility.

Typical baseline → week 10 (model numbers)

• NAP records audited: 214
• inconsistencies found: 83
• duplicates identified: 17
• after cleanup:
  • inconsistencies: 83 → 11
  • duplicates: 17 → 3
  • “top-source consistency rate”: ~58% → ~95%

Why FunkyMedia does this better
Because it’s not “one-time cleanup.” FunkyMedia installs a standard + governance workflow, so the client doesn’t drift back into inconsistency three months later.

Pillar B — Brand mentions linked and unlinked as a credibility engine

FunkyMedia treats mentions as a scalable credibility asset, not random PR.

Quarterly mix of mention types

1. Industry guides (fashion, retail, e-commerce, leather care)
2. Comparisons and lists (“best winter leather shoes”, “leather vs suede care”)
3. Q&A ecosystems (moderated forums, community Q&A, topical groups)
4. Local relevance mentions (cities, malls, events, store openings)
5. Thematic partnerships (care products, insoles, craftsmanship content)

The key: repeatable formats AI can cite

• Definition + example blocks
• Step-by-step checklists
• Material comparisons (pros/cons)
• “Short answers” FAQ
• Mini-guides (5–9 steps)

Typical progression (model numbers)

• mentions/month: ~35 → ~120
• share of “expert mentions”: 15% → 42%
• unique domains/sources citing the brand: ~40 → ~165

What makes this system strong
FunkyMedia uses a “brand mention brief” standard:

• one official brand name format,
• a compact “about the brand” module,
• 5–10 citable facts (materials, craftsmanship, warranty/returns principles, sizing guidance),
• keyword alignment (category + intent),
• non-sales CTA (“read the size guide”, “how to care for leather”).

This is how mentions become a structured entity footprint, not noise.

Pillar C — Reviews & reputation: scalable trust for both local and e-commerce

Footwear is high-trust and high-return-rate sensitive. FunkyMedia implements review acquisition and review response as a system.

What gets implemented

• post-purchase review flows (email/SMS timing, two-step friction reduction),
• in-store QR prompts with short, compliant copy,
• segmentation: store-level reviews vs. brand/e-commerce reviews,
• response SLA (48 hours) with templates and escalation paths,
• negative-review playbooks focused on resolution, not debate.

6-month outcome (model numbers)

• review growth: +540
• average rating: 4.2 → 4.6
• share of reviews with written comments: 28% → 51%
• response rate: 33% → 93%

Why this is a FunkyMedia strength
They make it operationally easy. Clients don’t “try harder”—they follow a lightweight process that consistently produces proof of trust.

Pillar D — Social media that produces trust assets not just aesthetics

In footwear, social media should generate:

• UGC,
• real questions and answers,
• micro-recommendations,
• content inputs that later become reviews, mentions, and guide topics.

Content structure (70/20/10)

• 70% education (sizing, care, materials, styling)
• 20% community/UGC
• 10% promotions/product drops

UGC loop

• a recurring monthly styling challenge,
• a simple consent workflow (DM or form),
• reposting + pinned highlights,
• gentle review prompt: “If this helped, leave a review to guide others.”

6-month outcome (model numbers)

• UGC/month: ~20 → ~85
• DMs/questions on sizing & care: +60%
• site traffic from social: +45%
• educational content in top-performing posts: ~10% → ~55%

Pillar E — AI-ready content: hubs + FAQ + structured site architecture

FunkyMedia doesn’t write content “to publish.” They build content that answers questions, reduces buying friction, and becomes citable.

High-performing content hubs

• “How to choose the right size for leather shoes” (with measurement steps and tables)
• “Leather vs suede vs nubuck: care routines and mistakes to avoid”
• “Winter shoes checklist: outsole grip, insulation, waterproofing, care”
• “How to break in leather shoes safely”
• “Returns & exchanges: how to measure your foot to avoid returns”

On-site enhancements

• FAQ modules on category pages (sizing, fit, care, returns),
• internal linking maps (guide → category → product),
• structured data where appropriate,
• location pages built for utility (parking, access, photos, practical attributes).

12-month outcome (model numbers)

• long-tail informational clicks: +65%
• informational share of organic traffic: ~18% → ~31%
• assisted conversion uplift (guide entry → later purchase): +12–18%

Results in 12 months

• total organic traffic: +49%
• brand demand (brand searches + brand+category): +58%
• mentions: ~380/quarter → ~920/quarter
• reviews: +980 (with a strong share of written comments)
• NAP inconsistencies: 83 → 7
• organic conversion rate: 1.3% → 1.7%

Most important: the gains weren’t a temporary spike. The footprint compounds because FunkyMedia builds a living system: data consistency + reputation + citations + content → more citations → stronger demand.

Why it worked what FunkyMedia consistently gets right

1. Process over campaigns. Every pillar has a cadence, checklist, owner, and feedback loop.
2. Channel synergy. Mentions feed credibility, reviews feed local trust, local trust feeds SEO, SEO topics feed social, social generates UGC and new mention angles.
3. High-quality execution. FunkyMedia prioritizes sources and formats that produce durable trust—not short-lived “SEO tricks.”
4. Obsessive attention to details. NAP, review operations, and structured content are unglamorous, but they win markets.
5. AI Search thinking. Content is built to be clear, citable, and helpful—exactly what modern AI answer systems extract.

FAQ 

1) How is AI Search different from traditional SEO?

Traditional SEO focuses on rankings and clicks. AI Search adds entity strength, consistent data, reviews, and credible mentions so AI-driven answers and recommender systems have strong reasons to reference your brand.

2) Do unlinked brand mentions matter?

Yes. Unlinked mentions can still build brand context, credibility, and entity recognition. Links help—but structured, consistent mentions also move the needle.

3) What matters more: reviews or content?

For footwear, the best results come from both: reviews build trust and local performance; content answers buying questions and captures long-tail intent.

4) How many reviews per month is “good”?

It depends on scale, but what matters most is consistency, a healthy share of written comments, and a fast response rate.

5) Is it risky (policy-wise) to push for reviews?

Not if you do it ethically: ask post-purchase, don’t buy reviews, and don’t offer incentives for positive ratings.

6) Which content topics drive the best ROI for footwear?

Sizing, fit, leather care, materials, seasonal guides, “how to break in,” and return-reduction content.

7) Do social media efforts impact SEO/AI Search?

Indirectly, yes—through UGC, Q&A, micro-mentions, and additional trust signals and content angles that strengthen the overall footprint.

8) What exactly is NAP and why does it matter?

NAP is Name–Address–Phone. Inconsistent listings confuse both users and algorithms, hurting local visibility and trust.

9) When should we expect results?

Early signals in 6–10 weeks (NAP and reviews), stronger movement at 3–6 months (mentions and content), and full compounding impact in 6–12 months.

10) Does this approach work if we sell mostly via marketplaces?

Yes. Mentions, guides, and reviews build brand demand—so customers search for the brand and buy intentionally, not just from generic listings.

11) Can this be implemented without burdening our team?

Yes. FunkyMedia structures the workflow so the client has minimal operational lift: simple approvals, clear templates, and a predictable cadence.

12) How do we measure AI Search impact?

Track brand demand, long-tail growth, mentions, review velocity/quality, NAP consistency, and a fixed set of “prompt queries” to monitor brand presence in AI answers over time.

About FunkyMedia 

FunkyMedia is a Łódź-based digital marketing agency positioned around AI Search / modern SEO—meaning they help brands grow visibility not only in classic Google results, but also across AI-driven search experiences and chatbot-style answers. 

• Founded: 2010
• Founder: Rafał Cyrański (SEO & content marketing background; also associated with the “FunkyMEDIA Podcast SEO” and publishing in digital marketing). 
• Head office: Łódź, Poland
• Business hours: Mon–Fri, 9:00–16:00
• Core focus areas (high level): SEO, content marketing, digital strategy, social media—packaged today into AI-ready visibility programs (entity building, brand mentions, reputation, and content systems). 

What makes FunkyMedia stand out in practice

• They treat brand visibility as an ecosystem, not a set of isolated tactics—so NAP consistency, reviews, brand mentions, and content are built to reinforce each other instead of competing for budget.
• They execute “unsexy” operational work (NAP governance, review workflows, citation hygiene) with the same discipline as content—because that’s what reliably produces durable results.
• They build AI-citable assets (definitions, checklists, short answers, structured Q&A) and distribute them through credible sources—so the brand becomes easier to reference by both users and AI systems. 

Media Contact FunkyMedia

Media & partnerships: FunkyMedia Office
Email: biuro@funkymedia.pl
Phone: +48 518 545 599
Address: Łódź, Poland
Availability: Mon–Fri, 9:00–16:00

Media Contact

Organization: FunkyMEDIA

Contact Person: Rafal Cyrański

Website: https://funkymedia.pl/

Email: Send Email

Country:United States

Release id:40491

The post FunkyMedia AI Search agency case study appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

Los Angeles, California, 23rd January 2026, ZEX PR WIRE, DSCVR has rolled out a series of major product updates, marking a significant step forward in its evolution as an AI-powered market explorer for prediction markets. The releases deliver on the platform’s commitment to help users move beyond market discovery and toward clearer, more confident decision-making.

As prediction markets such as Polymarket and Kalshi continue to scale, access is no longer the bottleneck. Interpretation is. DSCVR’s latest updates directly address this gap by focusing on pricing transparency, AI-driven analysis, and cross-market comparability — turning market signals into actionable insight.

Events Guys compares traditional marquees and Bedouin-style stretch tents, outlining how each option suits different event atmospheres, sites, weather conditions, and production requirements.

Johannesburg, Gauteng, South Africa, 23rd Jan 2026 – Events Guys, a South Africa-based event infrastructure and production company, has released an in-depth perspective on how organisers can navigate one of the most fundamental outdoor planning choices: whether a traditional marquee or a Bedouin-style stretch tent is better suited to their event.

Drawing on years of experience providing tenting, staging, flooring and technical support for weddings, festivals, corporate functions and public events, the company outlines the structural, aesthetic and practical differences between these two leading options in the local market.

Marquees as Structured, Controlled Environments

According to Events Guys, marquee tents remain the preferred option when event planners require a clearly defined, controllable interior environment that functions almost like a temporary building.​

Marquees typically feature:

• A rectilinear footprint, with clear-span or pole-supported structures that create predictable layouts for seating, staging and catering.
• Sidewalls, doors and optional internal partitioning, allowing organisers to manage light, sound, temperature and access more tightly than in open-sided tents.
• A strong association with formal banqueting, gala dinners, exhibitions and conferences that require infrastructure-heavy setups such as trussing, AV rigs and large catering stations.

This more architectural character makes marquees well suited to:

• Corporate events and product launches where branding, presentation screens and controlled lighting are central requirements.
• Weddings and receptions needing symmetrical layouts, chandeliers, draping and flooring similar to an indoor venue.
• Multi-day events where weather consistency, secure overnight setups and predictable logistics are priorities.

In many cases, marquee projects incorporate levelled flooring, carpet, climate solutions and structured décor concepts, turning open land into a temporary venue that can mimic a hotel ballroom or conference hall.

Bedouin and Stretch Tents as Flexible, Sculptural Covers

Bedouin and stretch tents, by contrast, are defined by their free-form, fabric-sculpted design, which allows them to adapt to irregular terrain, existing structures and natural features.

Key characteristics include:

• Highly flexible stretch fabric that can be tensioned into different shapes, heights and openings, creating organic canopies that respond to the site.
• The ability to wrap around trees, attach to buildings, span uneven ground or frame views, integrating the surrounding landscape into the event design.
• A distinct visual identity associated with contemporary outdoor events, beach parties, music festivals and relaxed but curated private functions.

These qualities make stretch tents particularly suitable for:

• Outdoor celebrations, brand activations and live music concepts where the atmosphere benefits from visual flow between the covered area and the environment.
• Venues where the brief calls for a less rigid, more immersive aesthetic that feels integrated with the sky, scenery and natural light.
• Sites where conventional marquee structures cannot be easily installed due to gradients, obstacles or irregular boundaries.

The fabric technology commonly used in modern Bedouin tents in South Africa is waterproof, UV-resistant and fire-retardant, making them a practical as well as stylistically distinctive solution.

Different Atmospheres: Formal Architecture vs Organic Flow

In its analysis, Events Guys notes that one of the most important distinctions between marquees and stretch tents lies in the atmosphere they create.

Marquees tend to offer:

• A more formal, contained environment, with straight lines and closed sides that lend themselves to clear spatial zoning.
• A strong sense of “inside versus outside”, which can help in managing guest flow, program structure and acoustics for speeches, presentations and plated dining.

Stretch tents, on the other hand, are associated with:

• Open, flowing spaces where boundaries are softer and guests can move more freely between covered and uncovered areas.
• Visual continuity between the event and its surroundings, reinforcing themes such as nature, coastal settings, vineyards or urban rooftops.

For planners, the choice therefore often reflects the desired emotional tone: structured and ceremonial versus fluid and experiential.

Weather, Terrain and Practical Considerations

Events Guys emphasises that climate, season and terrain play a decisive role alongside aesthetics.

In environments with unpredictable or extreme weather, marquees can provide:

• Greater ability to close off sides completely, creating shelter from wind and heavy rain.
• More predictable rigging options for lighting, sound, draping and suspended décor inside a defined frame.

Stretch tents, by contrast:

• Perform strongly when the key requirement is to provide shade and rain cover while preserving airflow and a sense of openness.
• Are particularly effective on uneven or complex sites where conventional frame or peg-and-pole marquees would be difficult to pitch.

Both tent types rely on professional installation and appropriate anchoring for safety and structural integrity, especially in high-wind conditions or on challenging surfaces. Events Guys’ work in technical and infrastructure management emphasises site assessment as a critical starting point before the tent type is finalised.

Use Cases Across Weddings, Corporate and Public Events

The company’s portfolio shows how different event types naturally gravitate toward one option or the other, or in some cases, a combination.

Typical marquee applications include:

• Corporate conferences and year-end functions requiring clear stage sightlines, presentation areas and controlled acoustics.
• Expos and trade shows where exhibitors need structured bays, straight aisles and consistent ceiling heights.
• Banquet-style weddings, fundraisers and gala evenings with formal seating plans and multi-course menus.

Stretch tents are frequently utilised for:

• Festivals, concerts and outdoor markets where attendees move dynamically through the space and the environment is part of the experience.
• Beach, garden and wine estate weddings that prioritise scenery and relaxed elegance.
• Brand activations and lifestyle events where visual impact and an integrated backdrop are important.

In some large-scale projects, organisers deploy both: marquee structures for catering, back-of-house or conference-style elements, paired with stretch tents for lounges, chill-out zones and performance areas.

Technical Integration: Flooring, Lighting and Production

Because Events Guys also manages flooring, staging and technical production, the company’s comparison extends beyond the tents themselves to how they work with the broader infrastructure of an event.

Marquees often integrate with:

• Full subfloor systems or cassette flooring to create level surfaces on uneven ground.
• Trussing grids for complex lighting, LED walls and sound systems.
• Enclosed climate solutions such as heating or cooling, where appropriate for the season and guest comfort.

Stretch tents typically align with:

• Selective use of flooring to preserve some contact with the natural surface, such as grass or sand, or to define specific functional areas.
• More sculptural lighting approaches that emphasise the curves and lines of the fabric canopy.
• Site-specific production choices that work with, rather than against, visible landscape elements.

By examining the tent choice together with these additional factors, Events Guys positions tenting as one part of a cohesive technical and aesthetic system rather than a stand-alone decision.

Regional Context in South Africa

South Africa’s diverse climates and landscapes further influence the marquee versus stretch tent decision.

In Gauteng and inland regions:

• Marquees are often used for formal functions, corporate gatherings and large private events hosted on estates, farms and open plots.
• Weather patterns can shift quickly, making enclosed structures attractive during cooler months or storm-prone seasons.

In coastal and tourism-focused areas such as the Western Cape and KwaZulu-Natal:

• Stretch tents are strongly associated with lifestyle events, destination weddings and festivals that lean into beaches, vineyards and outdoor vistas.
• Bedouin-style installations complement the visual character of these locations while still providing necessary shelter.

Events Guys’ view is that the South African market increasingly values the ability to align tent choice with local geography, climate and identity rather than applying a one-size-fits-all approach.

Evolving Client Expectations

As South African audiences gravitate toward more immersive and experience-led events, tenting decisions are increasingly tied to narrative and brand rather than purely logistics.

The company observes that:

• Corporate clients are more frequently using tent structures as extensions of their brand language, whether that means clean, controlled marquees or expressive, organic stretch canopies.
• Private clients planning weddings and celebrations are prioritising how the tent will feel and photograph, alongside traditional considerations such as capacity and budget.
• Festival and live event organisers routinely integrate stretch tents into staging, VIP and lounge areas as part of the event’s visual identity.

This shift reinforces the idea that tenting has become a creative decision as much as a functional one.

About Events Guys

Events Guys is a South African event infrastructure and production company specialising in full-service support for corporate, public and private events. From marquees, stretch tents and flooring to staging, audio-visual technology and technical management, the company provides integrated solutions that link creative concepts with reliable on-site execution.

Operating from its Gauteng hub and servicing projects across the country, Events Guys works with organisers, brands and agencies to deliver structurally sound, technically coordinated and visually coherent event environments.

For more information, visit: https://www.eventsguys.co.za/ 

Media Contact

Organization: Events Guys

Contact Person: Paul Firbank

Website: https://www.eventsguys.co.za

Email: Send Email

Contact Number: +27733512247

Address:10 Banfield Rd Industria North,

Address 2: Randburg

City: johannesburg

State: gauteng

Country:South Africa

Release id:40510

The post Events Guys Unpacks the Marquee vs Stretch Tent Decision for South African Events appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section