United States, July 13, 2025 – Louisiane, NO — Acclaimed bestselling author, speaker, and creative mentor Susan Troth captivated audiences during a highly anticipated virtual panel at the Essence Festival of Culture, held during Essence Weekend on Saturday, July 5, 2025. The session, focused on the intersection of artificial intelligence and originality, drew thousands of viewers and reaffirmed Troth’s position as a forward-thinking leader in personal branding and creative empowerment.
Titled “The American Boss in the Digital Era”, the panel featured Troth alongside other innovators in the tech and literary spaces. Susan shared her evolving approach to integrating artificial intelligence tools to support her brand, streamline her workflow, and enhance audience engagement — while remaining deeply committed to authentic storytelling and creativity.
“AI can amplify your voice, but it should never replace your essence,” Troth said during the live-streamed session. “I use AI to support my business, not shape my identity. I want every reader, listener, and entrepreneur I work with to know that their originality is their superpower.”
Susan Troth’s appearance was part of Essence Festival’s expanded digital programming, which gave global audiences access to intimate conversations with cultural leaders. Known for her breakout book “Stressed to Spleesed”, Susan has inspired thousands through her writing workshops, mentorship programs, and speaking engagements. Her commitment to creativity, clarity, and conscious leadership continues to influence a generation of rising entrepreneurs and authors.
As AI technology becomes a central tool for creators and business owners, Troth emphasized the importance of intentionality, discernment, and personal voice — themes that echo through her bestselling works and virtual programs.
About Susan Troth
Susan Troth is a bestselling author, Coach, and Creative Educator whose mission is to empower individuals to build lives and brands rooted in truth and originality. Her books and programs have reached readers and entrepreneurs around the world. Learn more at www.susantroth.com.
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Bestselling Author Susan Troth Shares Insights on AI and Authenticity During Virtual Panel at Essence Festival 2025
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