South Korea, 12th Dec 2025 – Wonilbio (CEO Han Jae-geun), a specialized South Korean company in the manufacturing and development of K-Herb natural cosmetics, announced the successful launch of its new premium Wellness Bath brand, ‘Over The Wenzday,’ at Cosmoprof Asia Hong Kong 2025. The exhibition was held at AsiaWorld-Expo from November 12 to 14.
Innovative K-Herb Wellness Products Draw Global Attention
The Wonilbio booth (1E-N6D) experienced continuous high traffic throughout the three-day exhibition, generating significant positive feedback. The company completed over 150 consultations with potential buyers, including major global distribution corporations. Notably, numerous follow-up meetings have been confirmed with various buyers, demonstrating the strong global market competitiveness of the Over The Wenzday brand.
Wonilbio showcased its signature Korean herbal medicine (Hanbang)-based wellness bath products, developed using the 17 years of clinical experience of its CEO, who is a Doctor of Korean Medicine. Buyers were particularly drawn to the innovative product lineup:
- Slush-type Foot Spa Gels: ‘Foot Relaxing Day’ and ‘Foot Healing Day’.
- Jelly Bath Products: ‘Jelly Blossom Day,’ which transforms water into a jelly consistency.
Certifications Paving the Way for Key Markets
All Over The Wenzday products currently hold both the European Cosmetics Portal Notification (CPNP) and the EVE VEGAN certification. To ensure deeper market penetration, Wonilbio also plans to pursue NMPA (China National Medical Products Administration) certification for the Chinese market and Halal certification for the growing Islamic market.
The company anticipates expanded brand exposure through online channels, with live broadcasts by domestic and international influencers scheduled with the companies consulted at the exhibition. Wonilbio is currently in follow-up discussions with numerous Korean and overseas partners.
A representative from Wonilbio commented, “The successful debut at Cosmoprof Asia Hong Kong confirms that Over The Wenzday possesses the competitiveness to succeed in the global market. We will use this exhibition as a springboard to actively enter markets across Asia and beyond.”
Brand Philosophy: Tradition Meets Modern Spa Science
Over The Wenzday is conceptualized as the “combination of Korean traditional herb wisdom and modern spa science,” offering a new relaxation routine for the busy modern individual’s ‘Reset.’ Leveraging its manufacturing expertise, which has led trends in the Korean powder gel bath market, Wonilbio is now ready to penetrate the global arena with its own brand, featuring products that maintain strong price competitiveness.
Learn more at https://wenzdaybath.com/
Media Contact
Organization: Wonilbio
Contact Person: Kim Min-ju
Website: https://wenzdaybath.com/
Email: Send Email
Country:Korea South
Release id:38984
The post Over The Wenzday Successfully Concludes Cosmoprof Asia Hong Kong 2025, Signaling Major Global Market Entry appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section