United States, 20th Jun 2025, – INIU, a fast-growing global brand in mobile charging solutions, announces the launch of its new innovation—the INIU P63-E1, the smallest 100W 25,000mAh power bank currently available on the market. This release reflects INIU’s ongoing commitment to its guiding principle: “Smaller. Lighter. Faster. Safer.”
As the demand for portable power continues to rise across work, travel, and entertainment scenarios, INIU is positioning itself as a trusted, high-quality alternative to conventional charging brands. The P63-E1 is more than a product innovation—it’s a strategic move to reaffirm its leadership in high-performance, compact energy solutions.
A Decade of User-Centered Innovation
Since its founding, INIU has grown from a tech challenger brand into a recognized name in mobile power, serving over 40 million users across more than 170 countries. Its product line spans power banks, fast chargers, cables, and wireless charging accessories—each engineered to deliver efficient, safe, and user-friendly power experiences.
At the core of INIU’s strategy is a belief that charging products should not only perform reliably but also integrate seamlessly into modern, mobile lifestyles. This is accomplished through a relentless focus on R&D and innovation, with technical expertise in battery systems and circuit protection.
Safety has been a top priority since day one. All products, including the newly launched P63-E1, feature the brand’s proprietary multi-layer safety system, which includes safeguards against overcharging, overheating, and short circuits.
The INIU P63-E1: Compact, Intelligent, and Powerful
The INIU P63-E1 is one of the company’s most ambitious products to date. Combining ultra-high capacity (25,000mAh) with 100W fast charging capability, it delivers high performance—all within a remarkably small form factor. INIU’s exclusive TinyCell
battery technology and HyperStack design enable this advanced level of miniaturization without compromising power or safety.
Key Features:
l Ultra-Compact 25,000mAh Power Bank – One of the smallest on the market at just 4.3 × 2.7 × 1.4 inches and weighing only 13.8oz, it fits easily in your bag or even a large pocket.
l 100W PD 3.0 Fast Charging – Delivers powerful output that can charge a MacBook Pro 14″ up to 42% in just 25 minutes.
l High Capacity for Daily Devices – With 25,000mAh, it can recharge a Nintendo Switch about 3.8 times or a 13″ MacBook around 1.3 times.
l Charge Three Devices at Once – Features two USB-C ports (100W and 45W) and one USB-A port, letting you power a laptop, tablet, and phone simultaneously.
l Airline-Compliant for Travel – With a total capacity under 100Wh, it meets TSA requirements, so you can carry it on flights with confidence.
This makes the P63-E1 especially suitable for frequent travelers, remote workers, digital creatives, and gaming enthusiasts who require reliable, on-the-go charging.
Smaller. Lighter. Faster. Safer.
Each INIU product reflects the company’s unwavering pursuit of four key principles:
Smaller: By reducing device size, INIU improves portability and convenience
Lighter: Premium materials and internal design optimization make for easy everyday carry
Faster: Higher output enables users to charge devices in record time
Safer: Advanced safety mechanisms ensure peace of mind during every charge
This philosophy not only shapes INIU’s product engineering, but also underpins its broader brand identity.
Trusted Globally, Delivered Locally
To ensure fast, localized service, INIU operates eight regional warehouses across North America, Europe, Australia, and Asia. This logistical infrastructure allows for 2–8 day shipping in major markets and enhances the post-sale customer experience.
In a market flooded with generic, low-cost alternatives, INIU stands out by offering premium, safety-certified, and design-focused products without the premium price tag. According to internal customer data, INIU holds a 4.9 rating on Trustpilot for Quality and is increasingly becoming a preferred brand by customers.
A Sustainable and Scalable Approach
INIU is deeply committed to building a more sustainable charging ecosystem through every stage of its product lifecycle. INIU aligns its strategy with the United Nations Sustainable Development Goals (SDGs), particularly in the areas of affordable clean energy and climate action. This global commitment drives continuous investment in energy-efficient manufacturing, low-impact logistics, and eco-conscious product development.
Sustainability at INIU also extends to the packaging and materials used across its product range. The brand has transitioned to FSC-certified 100% recycled paper and natural soy-based inks, eliminating unnecessary plastic from its packaging entirely. Even user manuals are printed on premium, environmentally friendly paper. To further reduce petroleum dependency, INIU uses pollution-free nylon, cutting carbon emissions by up to 52% during production. Every design choice—from cable jackets to product cartons—is made with sustainability in mind, ensuring eco-responsibility is embedded in every customer interaction.
INIU’s eco-friendly banner: 1,820g CO2 reduced per product, showing carbon neutrality and sustainability.
About INIU
INIU is a global consumer technology brand focused on mobile charging innovation. With over 10 years of experience in power electronics, INIU designs and manufactures high-performance portable charging products for modern lifestyles. Headquartered in Shenzhen, China, the company supports a network of global warehouses and partners to ensure fast delivery, safe usage, and consistent product quality across all markets. Its brand values—Smaller, Lighter, Faster, Safer—are reflected in every product it brings to market.
Official Website: https://iniushop.com
For press and media inquiries: contact@iniu.shop
Media Contact
Organization: INIU
Contact
Person: Media Relations
Website:
https://iniushop.com/
Email:
contact@iniu.shop
Country:United States
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