Consumers are increasingly growing weary of recurring subscriptions. According to brand strategist Marjorie Jeffrey, marketers should reconsider outdated loyalty models and develop more meaningful, flexible engagement strategies.

Michigan, US, 25th June 2025, ZEX PR WIRE, Once seen as the gold standard for recurring revenue and customer retention, subscription-based offerings are now encountering resistance. In sectors ranging from streaming services to wellness memberships and SaaS platforms, customers are canceling subscriptions at rising rates and demanding more control over how they engage with brands. Jeffrey attributes this shift to economic caution and a broader behavioral trend toward personalization and value-based interaction.

Jeffrey notes that traditional loyalty programs, often centered around points accumulation or rigid tiers, no longer reflect the expectations of modern consumers. Instead, today’s customers seek utility, relevance, and a sense of belonging. Rather than signing up for one-size-fits-all memberships, they want dynamic experiences that adapt to their preferences over time. In this new context, loyalty is being redefined not by how long someone stays subscribed, but by how deeply they feel connected and recognized by a brand.

Based on her extensive experience advising mission-driven organizations through digital and market transformations, Jeffrey outlines a new approach to loyalty beyond transactions. She advocates for “earned intimacy”, the idea that brands must offer value, respect attention spans, and understand evolving consumer priorities to maintain long-term engagement.

Jeffrey observes that brands succeeding in this environment shift away from static subscription models and toward modular, opt-in ecosystems. These systems allow consumers to engage at different levels based on interest or need, often without requiring a recurring financial commitment. These models offer more agency and relevance to the end user, whether through exclusive content hubs, experience-based rewards, or personalized service enhancements.

Another key trend Jeffrey highlights is the integration of emotional and social incentives within loyalty structures. Rather than focusing solely on discounts or perks, successful programs now reward behaviors that deepen brand alignment, such as content sharing, advocacy, or participation in mission-driven campaigns. These strategies help customers feel part of something larger than a purchase cycle and align exceptionally well with Gen Z and millennial audiences who value purpose and authenticity.

In response to this shift, Jeffrey is working with leadership teams to reimagine brand architecture in ways that facilitate deeper loyalty through storytelling, design, and interaction. She notes that allegiance cannot be grafted onto a brand late in the game; it must be built into the experience from the outset. This includes designing frictionless user journeys, investing in audience research, and ensuring the brand’s narrative is coherent across all channels.

Marjorie Jeffrey also emphasizes the role of behavioral economics in designing loyalty systems. She explains that understanding psychological triggers, such as reciprocity, anticipation, or perceived progress, can help brands craft more emotionally resonant experiences. When customers feel understood, valued, and rewarded unexpectedly, they are more likely to return, not out of habit, but because they see the brand as part of their identity or routine.

The reinvention of loyalty is not limited to digital-first businesses. According to Jeffrey, even legacy retail, education, and wellness brands are forced to respond to rising customer demands for flexibility and personalization. This means moving away from passive retention models and toward interactive, story-driven experiences that evolve with the customer.

While subscription fatigue signals a breakdown in old models, Jeffrey sees it as a prime opportunity for brands to realign with their audiences. Rather than chasing retention through gimmicks or scarcity tactics, she encourages marketers to build lasting relationships by listening more, segmenting smarter, and designing programs that honor the individuality of their customers.

As loyalty shifts from obligation to invitation, brands that embrace Jeffrey’s insights will likely build stronger, more resilient communities of engaged customers. In this new era, retention is not a byproduct of commitment; it results from ongoing relevance, mutual respect, and shared purpose. Marjorie Jeffrey is helping organizations navigate this evolution through her strategic guidance and interdisciplinary lens with clarity, creativity, and authenticity.

To learn more visit: https://marjorie-jeffrey.com/

Now Offering Powerful AI Compute Hosting Solutions in the US and UK

Kerala, India, 25th June 2025, ZEX PR WIRE, Ucartz, an ISO-certified hosting provider recognized by hostadvice, today announced the launch of GPU dedicated server solutions specifically optimized for DeepSeek and other open-source AI model deployment. The new infrastructure offerings start at $299/month and target the growing demand for cost-effective AI compute resources among developers and enterprises.

The dedicated servers feature NVIDIA A100 40GB GPUs with NVLink interconnect, dual Intel Xeon Gold processors, up to 512GB DDR4 RAM, and NVMe SSD storage configurations up to 7.68TB. All systems include 10Gbps unmetered bandwidth and are housed in Tier III data centers across Phoenix, Denver, London, and Manchester.

We’re seeing tremendous demand for accessible AI infrastructure, particularly for large language models like DeepSeek-V3,” said Ebin V Thomas, CEO of Ucartz. “Our goal is to democratize access to enterprise-grade GPU compute without the typical enterprise pricing barriers.”

The company reports early success with AI development teams. TechFlow Solutions, a machine learning consultancy based in Austin, recently migrated their DeepSeek Coder implementation to Ucartz infrastructure. “The performance improvement was immediate, and we reduced our monthly infrastructure costs by approximately 35% compared to our previous cloud provider,” said Sarah Chen, Lead AI Engineer at TechFlow Solutions.

Technical Specifications and Features

Ucartz’s AI-optimized servers include:

• NVIDIA A100 40GB or A6000 48GB GPU options

• Support for multi-GPU configurations up to 8 cards per server

• Pre-configured Docker environments for popular AI frameworks

• Automated backup systems with 99.9% data durability SLA

• 24/7 technical support with AI workload expertise

• DDoS protection and network security monitoring

The servers are specifically tuned for large language model inference and training, supporting models with parameter counts ranging from 7B to 70B+ parameters. DeepSeek-V3, with its mixture-of-experts architecture, can run efficiently on the company’s multi-GPU configurations.

Market Positioning and Availability

The launch addresses the growing gap between expensive hyperscale cloud GPU instances and the needs of smaller AI development teams. According to recent industry analysis, GPU compute costs have become a significant barrier for AI innovation among startups and mid-market companies.

All servers include free initial setup, migration assistance, and a 7-day trial period. Enterprise customers can access custom configurations and dedicated account management. The company’s ISO 27001 certification ensures compliance with data security requirements for enterprise AI workloads.

About Ucartz

Founded in 2019, Ucartz provides managed hosting and infrastructure services to over 2,000 customers globally. The company maintains ISO 27001 certification and operates data centers in four countries. Ucartz specializes in high-performance computing applications including AI/ML workloads, game server hosting, and enterprise web applications.

Entrepreneur’s Journey Through Hospitality Sparks Timely Conversation on Adaptability in Business and Beyond

Detroit, MI, 25th June 2025, ZEX PR WIRE, Entrepreneur Dean Hachem, recently featured in an exclusive interview titled “Lessons in Reinvention From Detroit to London,” is using his platform to raise awareness around the importance of normalising career reinvention in today’s rapidly changing world. Drawing on decades of experience across restaurant and airport food industries, Dean advocates for a mindset shift: one that sees career pivots not as setbacks, but as natural, valuable steps forward.

“We need to stop treating reinvention like failure,” Hachem said in the interview. “The most dangerous thing you can do in today’s world is stay still.”

His comments come at a time when many workers and small business owners—especially across urban hubs like London, New York, and Detroit—are navigating post-pandemic economic shifts, automation, and burnout. According to recent labour trends, over 50% of professionals under 40 have considered changing careers in the past two years, but many hesitate due to fear of judgement or financial instability.

Dean believes that cultural pressure to stick to one path is holding people back. “The smartest move I ever made wasn’t opening a restaurant or entering airports,” he said. “It was giving myself permission to start over—more than once.”

Born in Lebanon, raised in Kuwait, and educated in Michigan, Dean’s path defies linear expectations. He came to the U.S. to study engineering, but ended up opening The Sheik Restaurant in West Bloomfield, where he discovered a passion for community hospitality. Years later, he transitioned into airport food and beverage operations, managing fast-paced environments where logistics meet cultural diversity.

“The airport world moves fast. You’re serving people who don’t want to be there. It has to be efficient, predictable, but also warm,” he explained. “Once I understood that, I realised my past skills still applied—even in a totally new setting.”

Dean’s message speaks to a wider issue: the global need to reframe failure, risk, and transition in work culture. Whether it’s someone in east London changing careers after redundancy, or a student in Detroit unsure of what comes next, Dean wants people to know that change is not only survivable—it’s powerful.

“I thought about quitting more than once,” he admitted. “But every time I leaned into discomfort, I came out better prepared.”

He urges leaders and employers to encourage this mindset in their teams, and for individuals to stop seeking permission to evolve. “If you wait until you feel ready, you’ll wait forever,” he said. “You learn by doing. You grow by moving.”

Dean’s message is especially relevant in cities like London, where global influence, high costs, and entrepreneurial ambition collide. With so many industries in transition, his story challenges outdated norms around loyalty to job titles or career timelines.

“The best business decision I ever made wasn’t choosing a product,” he said. “It was choosing to keep learning—even when I didn’t know where it would lead.”

Call to Action:

Dean encourages anyone facing career uncertainty or major life changes to take the first small step—whether it’s asking questions, seeking mentors, or reflecting on transferable skills. You don’t need to follow his path, but you can adopt his mindset: reinvention is a tool, not a failure.

About Dean Hachem

Dean Hachem is a Detroit-based entrepreneur with roots in Lebanon and Kuwait. He studied engineering at the University of Michigan before launching The Sheik Restaurant in West Bloomfield. He later spent over two decades in the airport food and beverage sector, managing operations at scale while mentoring others through career transitions. Today, Dean continues to advocate for adaptability, self-reflection, and the power of starting over.

To read the full interview, click here.

Indiana, US, 25th June 2025, ZEX PR WIRE, In a sport where precision, speed, and split-second decisions often dictate success, Coach Jeff Rothbard is proving that the foundation of great tennis isn’t just in the hands—it’s in the feet. Drawing from over three decades of leadership in both business and sport, Rothbard has created a dynamic tennis coaching philosophy rooted in what he calls “positive footwork” – a method that blends physical intensity with mental clarity to create well-rounded, confident athletes.

Jeff Rothbard, widely known as Coach Jeff, has quickly earned a reputation as a sought-after tennis coach in Carmel, Indiana, Charleston, South Carolina, and now the North Shore of Chicago, IL. Whether he’s coaching young beginners or competitive adult players, his holistic, high-energy approach resonates with students and parents alike. At the core of Rothbard’s training system is the idea that success on the court begins long before a player hits the ball.

“Your footwork is a reflection of your mindset,” says Rothbard. “Move with purpose, and your shots will follow. Think positively, and your feet will respond.”

Rothbard’s tennis philosophy is structured around intentional movement, strategic mindset shifts, and personalized attention. He combines traditional drills with modern psychology, teaching students how to stay grounded, self-aware, and calm under pressure. His now-famous “Bounce-Swing” cue teaches players to prepare in rhythm with the ball, minimizing late responses and maximizing shot execution. Yet it’s the mental approach, his students say, that truly sets him apart.

MINDSET MATTERS: MENTAL FITNESS IS PHYSICAL FITNESS

Coach Jeff often reminds his students that their attitude and effort are two things entirely within their control. His simple yet effective mantra, “Great Attitude + Great Effort = Great Results,” echoes through each session, embedding mental resilience into every player he trains. Whether it’s overcoming nerves before a match or bouncing back from a tough point, Rothbard teaches athletes to develop positive self-talk and stay focused on what comes next.

“Tennis is emotional. It exposes your fears and your focus,” he explains. “The way you speak to yourself mid-match can determine your outcome as much as your serve.”

To reinforce this, Rothbard incorporates between-point routines that help players reset, breathe, and re-center. He coaches students to implement the “10-Second Rule”: five seconds to emotionally respond to a point, and five seconds to get mentally ready for the next.

MOVEMENT WITH INTENTION: THE SCIENCE OF POSITIVE FOOTWORK

Beyond mental training, Rothbard emphasizes technical excellence through consistent, focused movement. One of his core coaching principles is the power of a “wide base” and split-step readiness. Players are trained to stay balanced and agile, always moving into the ball rather than waiting for it. According to Rothbard, “If your feet are late, everything else will be too.”

He places a strong emphasis on:

• Intensity in footwork: Short, sharp movements that maintain momentum and energy.
  
• Intent with every shot: Knowing where you’re hitting, and why.
  
• Controlled breathing: To anchor the mind and reduce panic in high-pressure moments.
  
• Load and transfer mechanics: Teaching players how to shift weight through their back leg into the shot for maximum control.
  

This holistic view of footwork as a physical and cognitive tool gives his athletes a clear edge. Rather than simply drilling repetition, Rothbard helps players feel the flow and control of each point.

FROM BOARDROOM TO BASELINE: A STRATEGIST AT HEART

Before devoting himself full-time to coaching, Jeff Rothbard spent over 30 years in high-level sales and real estate development, including founding and growing SilverCreek Properties, a commercial firm that at its peak owned 60 properties across 18 states. His experience leading teams, managing multimillion-dollar projects, and navigating complex negotiations now fuels his ability to coach with clarity, efficiency, and motivation.

“Business taught me how to communicate clearly and read people quickly,” he says. “In tennis, that means understanding what a student needs—technically and emotionally—from the moment they step on the court.”

This blend of business acumen and coaching passion has helped Rothbard build a thriving reputation. Students praise his no-nonsense teaching style and ability to deliver constructive feedback with empathy.

TRAINING THE NEXT GENERATION

Coach Jeff’s impact is already extending beyond private lessons. He works with junior players on competitive tracks, adult leagues, and high-performance clinics. His goal? To cultivate confidence, discipline, and character through sport.

In addition to coaching, Rothbard is in the early stages of writing a book on his coaching methods—a roadmap for athletes, parents, and aspiring coaches alike. It’s expected to expand on the guiding principles of positive footwork and mental mastery, filled with anecdotes, drills, and life lessons drawn from decades on the court and in business.

As a member of RSPA (Racquet Sports Professional Association), training and being USTA Safe Play approved, Coach Jeff is constantly learning new ways to help his students on and off the court. 

A COMMUNITY COACH, A PERSONAL MISSION

Even outside the tennis world, Rothbard has long been a believer in giving back. Over the years, he has supported charitable causes such as the Riley Children’s Hospital through events like the Indiana Dance Marathon. His philosophy of service runs deep: coaching is not just about sport, but about shaping future leaders.

As Rothbard looks ahead, he’s focused on deepening his roots in the community and helping players unlock not just their athletic potential, but their personal best.

“Tennis is a metaphor for life,” he says. “You prepare, you compete, you adjust. But above all, you keep moving forward. That’s what positive footwork is really about.”

COACH JEFF & BASELINE TENNIS ACADEMY

At Baseline Tennis Academy, we offer a variety of tennis programs tailored to meet the needs of players of all ages and skill levels. Our adult tennis lessons are carefully crafted to enhance technique, improve strategy, and boost fitness. Whether you’re stepping onto the court for the first time or aiming to refine your competitive edge, our expert coaches provide both private sessions and group clinics, helping adults gain confidence and skill in a supportive environment.

For junior players, Baseline Tennis Academy creates a safe and nurturing space where young athletes can thrive. Our junior tennis lessons focus on building solid technical foundations, understanding  the match play strategies, and developing mental toughness. We believe in cultivating not only athletic talent but also sportsmanship, discipline, and a love for the game.

In addition to standard programs, we offer personalized tennis lessons designed specifically for each individual’s style, goals, and current skill level. Whether the focus is on technical precision, improving fitness, or strategic match play, our customized sessions ensure that each player gets the most out of their time on the court.

ABOUT COACH JEFF

Jeff Rothbard is a tennis coach and former real estate executive. With over 30 years of experience in business and coaching, he currently teaches athletes of all ages and skill levels across Indiana, South Carolina, and Illinois. He is known for his dynamic, mentally focused approach to tennis instruction and is developing a coaching book to share his philosophy more broadly. For coaching inquiries or more information, contact Jeff at jeff.rothbard@gmail.com.

Media Contact:
Jeff Rothbard
Phone: 317.721.3390

Website: www.baseline-tennis.net

Boutique-Inspired Designs and Premium Craftsmanship Now Available for Sophisticated Homeowners Across the Tri-State Area

New York, NY, 25th June 2025, ZEX PR WIRE, Empire Closets, a leading name in bespoke storage craftsmanship, proudly announces the launch of its expanded portfolio: a full-home line of luxury storage solutions designed exclusively for high-end residences in New York City and the surrounding Tri-State area. This comprehensive offering includes elegant custom closets, refined home offices, stylish laundry rooms, and space-saving modern wall beds—all executed with the company’s signature blend of premium materials and tailored aesthetics.

“Our goal is to turn everyday storage into a luxury experience that feels custom, cohesive, and completely personal.”

– Representative from Empire Clo

With more homeowners investing in elevated living spaces, Empire Closets is setting a new standard for functional luxury. The new collection draws inspiration from boutique fashion houses, modern architecture, and personalized lifestyle needs, making every storage solution feel like an integrated design feature—not just a utility.

“Closets today are more than places to store things—they’re lifestyle statements,” says a representative at Empire Closets. “Our expanded line is about meeting that demand with sophistication, cohesion, and custom precision.”

Empire Closets’ new range extends far beyond the traditional walk-in or reach-in closet. Homeowners can now enjoy custom-designed home offices that double as executive sanctuaries, low-profile Murphy beds that seamlessly integrate into guest suites, and laundry rooms that bring polish and efficiency into daily routines. Each space is thoughtfully planned and fabricated in-house to reflect the homeowner’s unique style while maximizing usability.

Empire Closets works with top-quality finishes, including high-gloss lacquer, Italian wood veneers, glass accents, and bespoke hardware. Their in-house designers collaborate closely with clients, delivering storage systems that complement architectural styles from penthouses and brownstones to suburban estates and new construction builds.

This launch represents Empire Closets’ commitment to a seamless, full-home approach, where form and function are in perfect harmony. By coordinating designs across all storage spaces within the home, the brand ensures every detail is intentional—from the flow of finishes and fixtures to the personalized organizational features in each room.

The company also offers advanced 3D renderings, end-to-end project management, and white-glove installation services, making the design journey effortless for clients seeking excellence in every corner of their home.

About Empire Closets

Empire Closets is a New York City-based custom storage company specializing in high-end closet systems, home offices, laundry rooms, and built-in wall beds. With a passion for craftsmanship and a commitment to tailored design, the team creates elegant, functional spaces that reflect each client’s lifestyle and home. From concept to installation, Empire Closets delivers boutique-level service with exceptional results.

Contact Information

Website: https://empireclosets.com/

Location: 14-14 Brunswick Ave, Queens, NY 11691

Phone: 718.712.4244