Singapore, Singapore–(Vehement Media. – January 6, 2022) – Tiger King Coin launched in May of 2021 as a token dedicated to a love of Tigers. The cultural impact of Tigers entertains us – from Tony the Tiger to Eye of the Tiger. As stated by the coin’s leadership team, “When we see their deadly elegance in the wild, it drives home the importance of their conservation.”
Along the way, the team found an opportunity to raise awareness by partnering with Joe Exotic, the subject of Netflix’s breakout smash hit docuseries “Tiger King”, who endorsed the coin. As a result of this charitable effort, the team and community raised over $325,000 for needed legal and medical expenses for Joe. Having achieved that goal, the team returned to its original mandate, renewing its focus on supporting tiger-related charities.
Tiger King Coin has also donated to members of the community affected by the California wildfires, to a farm in Florida that provides animal interactions for developmentally disabled children, as well as building a Raptor Rehabilitation House for injured birds of prey at a wildlife rescue organization in Australia.
As the Chinese Year of the Tiger approaches, deep involvement by the community now leads the movement to clarify the mission and roadmap into 2022. That path incorporates tiger charities, creative outlets for community involvement, and building a global brand. To manifest these goals, the team has partnered with Luna PR. A new coin logo, website relaunch, brand new $TKING token staking program, a regular schedule of charitable initiatives, and a push for listing on major Tier 1 exchanges will usher in the worldwide branding push focused on Tigers.
Beyond the Rebrand
One of the immediate results of this effort will be a charity-friendly brand that fosters endorsements and direct involvement by real celebrities. As these efforts gain traction and the token price reflects the renewed energy, both the community and the coin’s ecosystem will have more resources available to amplify the charitable initiatives. To begin this, Tiger King recently donated 500 tiger plushies to St Jude Children’s Research Hospital. While other tokens have embraced utility as a portion of their mission, few have been as effective as what has already been accomplished by the Tiger King community.
Over the coming year, the management team will expand marketing to Asian countries (Korea, Japan, China, Hong Kong, Taiwan, Singapore, India, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, etc.). In addition to the charitable utility, development efforts continue on the team’s groundbreaking decentralized applications, including a blockchain communicator / NFT marketplace application and the widely anticipated augmented reality mobile game.
The facelift of Tiger King is not just a brand change. The project has a new vision and approach while keeping roots grounded in its original mission.
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